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A web design company based in Melbourne, Australia our sole focus is building web designs that sell, because building anything else is a complete waste of our time and more importantly, your money.

That’s why we make this incredible guarantee to all our customers: “Your web design will make enough money to pay for itself in 24 months, or we refund your web design investment in full*”.

So what are the most important elements of a web design that sells?

A great web design is a perfect blend of both function and form. To understand exactly what we mean by this read on…

Function
Function is the communication and strategic marketing elements of web design. If you want to build a web design that sells its extremely important to understand that functional elements are the most important to your success.

If you doubt this statement at all, ask yourself why Google is the most successful web design of all time? Got any ideas? Well for starters you might notice that it’s probably the simplest web design you’ll ever see – its basically a search box on a white page with a bit of branding.

This simplicity, this focus on the function is a big part of Googles success. While their competitors were creating complicated web designs with lots of irrelevant information on the homepage, Google focused on the one thing that mattered most to their customers; delivering an easy to use fast, accurate, search engine.

So be smart and learn from the legend, when it comes to web design, focus on whats important to your customers and you will be honoring the notion that function is King. In a nutshell, here’s what the functional elements of your website must do:

• Speak directly to your customers most pressing needs
• Clearly articulate what you do for customers and why it will benefit them.
• Make a compelling case as to why they should choose you above any other potential supplier?
• Makes it easy for prospects to take an immediate action that will ultimately lead to a sale.

Form
Form, although relatively less important, is still vital to web design because it is important in helping you create the right impression:

• Form provides a credible and professional looking presentation
• Form is psychologically important to creating confidence.
• Form helps create the impression that a client is in good hands and that their best interests will be served.

So what is the difference between click campaigns and other web design firms?

When we build a website we focus on both function and form and we blend the two into a custom web design that’s just right for your business. Most of our competitors only focus on form, because that’s the only thing they’re qualified to understand. The truth is most web designers don’t have a clue that the importance of functional elements, yet they are responsible for 95% of a customers buying decision!

So please, for the sake of your own success, remember this: On the internet one thing is true above anything else, he who knows his client best wins. At Click Campaigns, this maxim informs everything we do, that’s why before we even build your website we engage in a detailed discovery process so that we can understand the vital elements of your market, your customer and their needs.

At the end of the day, that’s what makes us more successful when it comes to delivering results, and that’s why we have the confidence to make our incredible satisfaction guarantee “Your web design will make enough money to pay for itself in 24 months, or we refund your web design investment in full*”.

*Some conditions apply, we just need to be confident that your business suits the Internet and that we can help you make money online. Conditions will be discussed during consultations regarding your web design.