I recently got a call from one of my clients, she was really excited, wanted to tell me that ‘A Current Affair’ had just called her and they wanted to do a feature story on her cooking school.

Now for anyone outside Australia who doesn’t know what ‘A Current Affair’ is, it’s a prime time 7.00pm weeknight news magazine program that is so successful it has been running here for at least 25 years.

Guess what happens if your business appears on this show like this. You get an immediate and huge spike in sales! So just how did she attract such great free online publicity?

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