I recently got a call from one of my clients, she was really excited, wanted to tell me that ‘A Current Affair’ had just called her and they wanted to do a feature story on her cooking school.

Now for anyone outside Australia who doesn’t know what ‘A Current Affair’ is, it’s a prime time 7.00pm weeknight news magazine program that is so successful it has been running here for at least 25 years.

Guess what happens if your business appears on this show like this. You get an immediate and huge spike in sales! So just how did she attract such great free online publicity?

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It’s conventional wisdom in today’s highly connected world that your business must have a website to succeed’! But is that really true?

The short answer is ‘only if it helps you get sales’.

I’ve consulted with hundreds of businesses about web design,and in all those consulting meetings I’ve never met a business owner who didn’t want their website to get them sales.

So why then don’t all websites sell? Why do so many of them sit on the internet gathering little more than cyber dust, with hardly anyone ever visiting them, and even less buying from them?

The answer is simple, it’s because most web designers know nothing about marketing and selling, so they have no idea about how to build you a web design that sells!

You can’t be serious, (I heard someone say) how can this be true?

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