Search engine optimization (SEO) is the art of creating web pages that are ranked as high as possible in search engines for a particular keyword or phrase.

At Click Campaigns we believe SEO should be integrated into every aspect of your web design (rather than sold to you later as an after thought). Our promise to our clients is a website that sells, and so every website we build is search engine optimized. There are no exceptions. To do anything less would be a breach of our professional duty, and your trust!

The keyword or phrase chosen for SEO purposes in your web design should be based on thorough keyword research and evaluated for the likelihood of attracting ready to buy prospects to your website. This is not as simple as just selecting the most popular keyword! The relative strength of your competitors search engine optimization, plus the number of competitive web pages in Google also needs to be considered.

There are two major aspects to search engine optimization, ‘on site’ SEO and ‘off site’ SEO. Off site SEO can only be done after your site is built. It can be actively pursued, however if your site is good it will naturally improve with time.

The Importance of ‘On Site’ SEO

There are many reasons why your site should be search engine optimized, but the most important one is this, if your on site SEO is NOT done properly, any off site SEO benefits you accrue are significantly reduced.

On site SEO can only be achieved to ‘best practice’ if it’s done at the time your website is built. If it’s done later, it will be a patch up job (at best) and an unnecessary expense. It’s far more efficient to do SEO at the time your site is built and in most cases, if it’s not done at this time it will never be done!

‘On Site’ SEO and How it Relates to Search Engine Marketing (SEM)

Here’s something else really important you should understand.

If you want to use Search Engine Marketing (SEM) to promote your site, for example Google Adwords, if your site is not properly optimized, it will not perform as well as a fully optimized site. That’s because Google Adwords ranks sites based on their relevance to users, as well as the bid price they nominate for clicks. The crucial ‘relevance’ aspect of the rating is determined by SEO factors – this means a well optimized website gets more clicks and at cheaper prices.

SEO and SEM is a bit technical, and I don’t want to bog this page down with further explanations, but I do want to make the point that you can rely on Click Campaigns! 

Whatever we do on your behalf, we treat your interests as though they were our own. We leave no stone unturned in our efforts to squeeze every advantage possible for you and your business from the work we do.

Based in Melbourne Australia we will help your business successfully apply online marketing strategies that work, and that includes Search Engine Optimisation – SEO and Search Engine Marketing – SEM. Please feel free to ask any questions you may have, either pop us an email or phone 613 9435-2051 for a free consultation.