You’ll never make a cold call again when you know this secret!
September 3rd, 2009
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by David_Mollet · Filed Under: Web Design
Want to know a fate worse than death…cold calling for a living!
How’s this for a picture of hell. You stuck in a phone room being forced to make unsolicited phone calls to people who don’t care about you or your business – for eternity!
Sounds bad doesn’t it, and yet that is some peoples lives every day.
If you’d prefer to never make a cold call again and still have plenty of business, you should read the rest of this article…
If you ask me, one of the worst things the internet has done is lower call costs so that some dull, last century business executive can afford to herd a bunch of unfortunate people in developing economies into a phone room so he can ‘churn the numbers’.
I don’t know about you, but I hate getting unsolicited phone calls (and door knocks) and I never buy from them.
If your only weapon in business is a telephone and your ability to withstand rejection, you’re part of a dying breed, and as the world moves on you’ll be left further and further behind.
In today’s connected world, sales people are being replaced with websites and media. If you doubt this, imagine that you were a door to door salesman selling books in today’s world. How would you ever compete with Amazon or any other half decent online book store.
Impossible. You’d starve to death. And you couldn’t possibly provide your customers with an equivalent service or selection.
But here’s the TRUTH: If you carve out a niche for yourself and you use automated tools like a website and email auto-responders, you can increase the efficiency of your business and you can compete.
And you won’t antagonize your customers in the process…
So Listen Up: You must build a website that sells for your business and use modern communication tools shrewdly.
Most companies don’t. Most websites aren’t built to sell; they’re just thrown together because people have some vague notion that they need one. And most important of all, most companies wouldn’t have the faintest idea of how to write effective sales copy that gets the phone to ring (and ’s why they think websites aren’t worth spending time and money on).
Here’s The Good News: Their ignorance is your opportunity…
If you build a website that sells, the chances are you’ll own one of a few elite marketing machines in your industry. And even better, because of the way search engines work (i.e. they identify and reward authority sites with more traffic) this machine will allow you to out perform your competitors for years to come.
And by the time they wake up and realise they need to change what they are doing to match you, you’ll be light years ahead and they may
never catch up.
Let ‘em eat your dust. Get a website that sells…
You can download a free report that provides invaluable information about how to build a website that sells, and how to avoid the pitfalls of web design from this website.
I wish you every success in business.
David Mollet








