I am going to share with you a great irony about web design…

Business owners build websites to help their business sell….(obvious) but in most cases they don’t build a web design that sells, they build a web design that loses them money! (for reasons that are not so obvious).

Look, I know this sounds harsh, even arrogant, but it’s absolutely true: most people have no idea of the content and structure of a web design that sells, and furthermore, they don’t even realize that they don’t have the first idea about the content and structure of a web design that sells.

Given this lack of expertise, the classic mistake made by 9 out of 10 business owners is this; they create their website based on a mixture of what they think will look good, and a mish mash of content and ideas they have copied from their competitors, under the misguided perception that these people know what they are doing, when in most cases, they don’t.

The result?

Their business ends up with a web design that doesn’t sell efficiently, so they end up leaving money on the table every day, and a fantastic opportunity they have to get an edge on their competitors and improve their profits is wasted.

Given how critical a good website is in this day and age, creating a website like this is absolute lunacy!

Revealed: The No.2 Reason Why Most People’s Websites Fail To Sell…(this little known fact will shock and amaze you).

I am about to reveal a little known secret to you, one that will flabbergast and amaze you at first, but then will very quickly make sense as you recognize the sad truth of what I am about to say…

Are you ready? Here it is… most web designers wouldn’t know the first thing about building a web design that sells…

As shocking as this sounds, it’s absolutely true, and as soon as I tell you why, your past experience with websites (if you already have one) will probably make sense. The reason why most web designers don’t know how to build a website that sells is because most web designers are graphic artists.

FACT: Graphic artists are NOT marketing people, (in most cases) they DON’T know the first thing about selling, online marketing strategies, Search Engine Optimisation, copywriting or any of the other things that really matter if you want your website to sell.

Mostly they just know how to make things look nice!

Does it make sense to you to trust a qualified artist to build one of the most important strategic marketing assets of your business? Of course not! That’s like asking an artist to do your tax return…its stupid!

This silly notion only gets sillier when the graphic artist asks the business owner to write their own sales copy.

FACT: The most important aspect of your website is not how it looks, it’s what it says. This is not to say that looks aren’t important, they are, but if you want your web design to sell, compared to a strong well crafted sales message, looks run a very poor second.

Writing great sales copy is an art form and although most business owners know their product and their clients, they don’t know how to write great sales copy, and a website without great sales copy is like a salesman who can’t sell - absolutely useless – (no matter how good looking it is.)

At Click Campaigns we never allow our clients to fall into the trap of writing their own sales copy (unless, of course, they insist on sabotaging their own success). Our web design packages include a consulting discovery process that enables us to uncover ALL of the information required for us to build you a web design that sells. We then take that information and write great sales copy – sales copy that will make you stand out from your competitors, sales copy that will excite and motivate your target audience to give up researching their purchase and buy from you NOW.

We then use a graphic designer for what they are good at, putting great copy and content into a graphically pleasing context relevant to your unique business and situation.

On the next page I’ll show you A Sure Fire Way To Get The Edge On Most Of Your Competitors (and to massively increase your sales – GUARANTEED!*)

Parts 4 Spas

“Our website was nowhere in the search engines and it looked terrible. The image was bad and performance poor. We now have a beautiful site that ranks No. 2 in Google for our most strategic keywords and people are always finding us online”.

Peter Tyson – Managing Director

Launch Site

Get a website that sells, call 613 9435-2051 for a free consultation.