Search Engine Optimization – SEO for short, is the art of creating web pages so that the search engines will find them attractive for a particular keyword or phrase, preferably a word or phrase that is central to your business.

SEO is extremely important because it directly affects the likelihood of a potential customer finding your website when they go to the search engines to look for something; be that information, goods or services. And here’s the clinch – the better optimized your site is for a keyword or phrase, the more likely it is that it will be found when someone is searching for that term.

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